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Northern Great Lakes Visitor Center

Your adventure begins here!

Visit... Learn... Return!

Open 7 Days a Week (except some holidays)
At the top of Wisconsin,
on the shores of Lake Superior
29270 County Highway G
Ashland, WI 54806


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What to do at the Center

  • Our Building

    35,000 sq ft facility; an award-winning design that incorporates the distinctive architectural elements of the region (brownstone, metal roof, cedar siding, tower suggests a lighthouse).

  • Visitor Services

    Gather free information about special places and activities in the region from our courteous, front desk visitors services staff.

  • Buses Welcome

    Our four-season facility offers ample, free parking and admission.

  • Exhibit Hall

    Professional, high-quality exhibits (3,000 square feet) bring regional stories to life.

  • Observation Tower

    5-story observation tower overlooking Lake Superior.

  • Historical Archives

    On-site archival information covering 8 northern counties for visitors to do historical and genealogical research. Learn more.

  • Spirit of the North Gift Shop

    Your purchases help support public programs at the Northern Great Lakes Visitor Center. Learn more.

  • Indoor Mural

    Huge, 3-story mural depicts various ways that residents of the Lake Superior region have lived on and with the land.

  • 2nd Floor Art Gallery

    The Center hosts a variety of temporary exhibits throughout the year - which are integrated into interpretive program offerings.

  • Learning Programs

    Year-round educational activities suitable for families, kids, and students. Learn more.

  • Northern Voices Show

    Special lighting, music, sound effects, images, and unique objects weave an entertaining story about the women and men who traversed this rugged region.

  • Martin Hanson Theater

    Unique 100-seat auditorium space hosts a variety of engaging video shows for visitors with free MOVIES By REQUEST, featuring themes of regional interest.

  • Lounge & Library

    Inviting 1st floor space overlooking the pond; perfect for enjoying the view or a book available from the stacks.

  • Hiking Trails

    Connect with the region's heritage on a walk along the Center's interpretive trails.

  • Classrooms/Meeting Space

    Looking for a special space to hold your meeting or event? Learn more.

The Northern Great Lakes Visitor Center, located on the northern edge of the Chequamegon-Nicolet National Forest, specializes in connecting people of all ages with engaging activities related to the outdoors.

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The Northern Great Lakes Visitor Center helps people connect with the historic, cultural, and natural resources of the Northern Great Lakes Region through customer-based information, services, and educational programs.

Our Vision

The Northern Great Lakes Visitor Center will be a leader in advancing the sustainability of the region's cultural, historic, and natural resources through innovative partnerships that engage people and communities in positive change.

Our Goal

The Northern Great Lakes Visitor Center's goal is to be a leader and partner in delivering regional education, information and tourism services.