Northern Great Lakes Visitor Center Logo

Northern Great Lakes Visitor Center

Your adventure begins here!

Visit... Learn... Return!

Open 7 Days a Week (except some holidays)
At the top of Wisconsin,
on the shores of Lake Superior
29270 County Highway G
Ashland, WI 54806

Spirit of the North Gift Shop

The Spirit of the North Gift Shop offers a wide variety of educational and fun gifts for the any age. Jewelry from local artists make the store sparkle, while books about regional topics fill the space with the power of knowledge. Come experience the Spirit of the North for yourself!

Your purchase helps to support educational and interpretive projects at the Northern Great Lakes Visitor Center. The Spirit of the North Gift Shop is operated by the Friends of the Center Alliance Ltd.
Remember, if you're a member, you receive a 10% discount every time you buy.


Browse our great collection of Native American titles and books on regional topics such as lighthouses, shipwrecks, Lake Superior, and the Apostle Island National Lake Shore. We offer many hard-to-find titles!

Gift Ideas

You'll find that distinctive gift here! We specialize in unique regional-themed gifts and pictorial works that reflect our area's natural beauty and cultural heritage of the northern Great Lakes Region.


Children couldn't be happier with our wide selection and great prices on children's toys, clothing, books and gift items celebrating the fun and excitement of the forest!.


We specialize in Lake Superior designs and offer a variety of clothing and apparel to remind you of your trip to the north woods!

Personal Accessories

Nature lovers find great selections of field guides, hand-crafted jewelry, note cards and more!


Open 9 am to 5 pm daily. We're Located next to the main entrance on the first floor of the Visitor Center.

Contact us:
Spirit of the North Gift Shop

or e-mail [email protected]