Northern Great Lakes Visitor Center Logo

Northern Great Lakes Visitor Center

Your adventure begins here!

Visit... Learn... Return!

Open 7 Days a Week (except some holidays)
9am-5pm
715.685.9983
At the top of Wisconsin,
on the shores of Lake Superior
29270 County Highway G
Ashland, WI 54806

About Us

  • 3 Years in the Making

    Construction of the Center began in 1995.

    Center under construction
  • Guests Register

    We've hosted over 2 million visitors since opening in 1998.

    Visitors signing our guest registration.
  • Visit, Learn & Return

    Since opening, thousands of children have attended history and natural resource events at the Center.

    Outdoor educational program at the Center
  • Interpreting the Lake Superior Region

    Exhibits combine elements of history, natural resources, and visitor information.

    Regional exhibits are featured at the Center.

The Northern Great Lakes Visitor Center (NGLVC) is:

Located on County Highway G just off of US Highway 2, two miles west of Ashland, Wisconsin (just west of the roundabout intersection of Highways 2 and 13).

FREE Parking and admission. Hosted or sponsored programs at the Northern Great Lakes Visitor Center may require a registration fee.

Open seven days a week from 9am until 5pm.

Closed during these Holidays:

    • New Year's Eve
    • New Year's Day
    • Easter Sunday
    • Thanksgiving Day
    • Christmas Eve
    • Christmas Day

Established through efforts by the Friends of the Center, a grass roots, non-profit organization formed to support the goals of a new Center that combined elements of history, natural resources, and visitor information under one roof. The group lobbied the state and federal governments for nearly six years and obtained state and federal funds to build this Center. Construction began in 1995. The Center opened in May 1998. The Forest Service holds title to the facility and 180-acre grounds.

Staffed by 7 permanent and 34 seasonal or part-time staff members and volunteers.

Operated through a unique federal, state and local partnership. Federal, state, and local organizations align their missions to bring specialized services to our visitors and communities. The Center's operating partners are: The US Forest Service, National Park Service, US Fish & Wildlife Service, Wisconsin Historical Society, University of Wisconsin - Extension, and the Friends of the Center Alliance, Limited.